We believe in never having to choose between your well being and wearing fine fragrance.
Chapter 1
Solving The Perfume Problem
For Victoria, after learning that she was living with autoimmune Hashimoto’s disease, which is directly related to the thyroid, she was no longer able to wear fragrance.
The 'Naked Truth' is that most perfumes contain endocrine disruptors that are harmful to your overall health and wellness.
Victoria asked her agent to introduce her to a fragrance creator who could help her find an alternative. That search led her to Randi Shinder, founder of CLEAN Perfume® and the fragrance pioneer behind Naked Perfume.
Victoria was introduced to Randi Shinder, the founder of CLEAN Perfume®. Randi not only created CLEAN Perfume but invented the clean category on the fragrance wheel.
Chapter 2
Creating Naked
When Victoria met Randi, Randi was already developing a new, healthier approach to fine fragrance, including what would become Naked Perfume’s Honey Cream.
Randi sent Victoria a sample, and she immediately fell in love with it. Victoria’s personal experience with Hashimoto’s made Naked’s approach especially meaningful to her, and she became one of the brand’s earliest and most enthusiastic supporters.
Chapter 3
Stripping it Down
Randi created Naked around a simple belief: you shouldn’t have to choose between wearing fine fragrance and feeling confident about what you put on your skin.
That vision deeply resonated with Victoria. As an early celebrity supporter, she helped introduce Naked to a wider community of people looking for fragrance that smells extraordinary and reflects a more thoughtful approach to wellness.
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Many traditional perfumes contain ingredients linked to endocrine disruption — chemicals that may interfere with the body’s natural hormone system and have been associated with reproductive, developmental, and long-term health concerns. That’s why Naked Perfume is formulated without phthalates, parabens, or controversial synthetic musks commonly found in conventional fragrance.
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Phthalates are chemicals commonly used in traditional perfumes to help fragrance last longer, but they’ve also been linked to hormone disruption and potential reproductive and developmental health concerns. That’s why Naked Perfume is and always will be completely phthalate-free.
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Certain ingredients historically found in conventional fragrance, including compounds like benzophenone and lilial, have raised concerns around long-term safety and potential carcinogenic or reproductive health effects. Naked Perfume is committed to avoiding known or suspected harmful ingredients and creating fragrance with a cleaner standard in mind. No unnecessary toxins, no compromises — just beautiful scent, stripped down to what matters.
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Parabens like methylparaben and propylparaben are commonly used in beauty and fragrance products as preservatives, but they’ve also been studied for their potential to mimic estrogen and disrupt the body’s natural hormone balance. Naked Perfume is formulated without parabens or unnecessary additives that don’t belong on your skin.
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Formaldehyde and formaldehyde-releasing preservatives — such as DMDM hydantoin and quaternium-15 — have been used in some personal care and fragrance products despite concerns around irritation, sensitization, and long-term health risks. Naked Perfume is formulated without formaldehyde or formaldehyde-releasing ingredients
Our Promise
Founded by Randi Shinder—the creator of CLEAN Perfume® and a pioneer of the clean fragrance category—Naked was created as a healthier approach to fine fragrance without compromising on scent. Our promise is simple: no harmful ingredients, no unnecessary additives—just unforgettable fragrance.
Get Naked. Smell Great.
Skin Centric
Formulated with peptides and micellar water
Vegan
Plant-based ingredients for conscious care
Cruelty Free
Never tested on animals, always ethically made
Dermatologist Tested
Certified and proven 100% safe for all skin types