We believe in never having to choose between your well being and wearing fine fragrance.
Chapter 1
Solving The Perfume Problem
For Victoria, after learning that she was living with autoimmune Hashimoto’s disease, which is directly related to the thyroid, she was no longer able to wear fragrance.
The 'Naked Truth' is that most perfumes contain endocrine disruptors that are harmful to your overall health and wellness.
Victoria asked her agent to introduce to a perfume creator for advice to find fragrance alternatives.
Victoria was introduced to Randi Shinder, the founder of CLEAN Perfume®. Randi not only created CLEAN Perfume but invented the clean category on the fragrance wheel.
Chapter 2
Creating Naked
Victoria learned that Randi also lives with autoimmune Hashimoto's disease and had begun creating a new, healthy fragrance which ultimately became Naked Perfume ‘Honey Cream’.
Randi sent a sample to Victoria who immediately fell in love with it. After months of getting to know each other, the two began formulating a collection of fragrances free of endocrine disruptors and harmful ingredients.
Chapter 3
Stripping it Down
Randi and Victoria were acutely aware that women (and men) should not be applying fragrance to their neck area (unless it's Naked Perfume).
It was very important to both Randi and Victoria to maintain fine fragrance quality but in a much healthier version.
Randi and Victoria are creating a community with a shared vision of wellness as it applies to fragrance, personal care and home with unique benefits and there is so much more to come!
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Many traditional perfumes contain ingredients linked to endocrine disruption — chemicals that may interfere with the body’s natural hormone system and have been associated with reproductive, developmental, and long-term health concerns. That’s why Naked Perfume is formulated without phthalates, parabens, or controversial synthetic musks commonly found in conventional fragrance.
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Phthalates are chemicals commonly used in traditional perfumes to help fragrance last longer, but they’ve also been linked to hormone disruption and potential reproductive and developmental health concerns. That’s why Naked Perfume is and always will be completely phthalate-free.
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Certain ingredients historically found in conventional fragrance, including compounds like benzophenone and lilial, have raised concerns around long-term safety and potential carcinogenic or reproductive health effects. Naked Perfume is committed to avoiding known or suspected harmful ingredients and creating fragrance with a cleaner standard in mind. No unnecessary toxins, no compromises — just beautiful scent, stripped down to what matters.
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Parabens like methylparaben and propylparaben are commonly used in beauty and fragrance products as preservatives, but they’ve also been studied for their potential to mimic estrogen and disrupt the body’s natural hormone balance. Naked Perfume is formulated without parabens or unnecessary additives that don’t belong on your skin.
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Formaldehyde and formaldehyde-releasing preservatives — such as DMDM hydantoin and quaternium-15 — have been used in some personal care and fragrance products despite concerns around irritation, sensitization, and long-term health risks. Naked Perfume is formulated without formaldehyde or formaldehyde-releasing ingredients
Our Promise
Victoria Justice co-founded Naked after years of struggling with Hashimoto’s and being unable to wear traditional fragrance. Naked was created as a healthy alternative that never compromises on just smelling great. Our promise is simple: no harmful ingredients, no unnecessary additives - just unforgettable fragrance.
Get Naked. Smell Great.
Skin Centric
Formulated with peptides and micellar water
Vegan
Plant-based ingredients for conscious care
Cruelty Free
Never tested on animals, always ethically made
Dermatologist Tested
Certified and proven 100% safe for all skin types